Spirit tells me that

We make choices based on

Outcome expectations and

A cost-benefit analysis,

When we are conscious of

The choices we make.

When our choices are

Based on habit,

Even these habitual choices

Have to have had

A beginning, conscious choice

That seemed to have had

Satisfied us, more or less,

At the time.

At least enough for us

To choose that same behaviour

Again and again, until, perhaps

We forgot that

In the beginning,

It was a choice,

Not intended to

Necessarily apply to

Future situations,

And to replace the need

To choose according to

Particular situations.

As conscious shoppers know,

One size of shoe does not

Fit all feet.